April 16, 2009
Downtown Image and Branding
Presenters:
- Carolyn Deluttri, Executive Director of Evmark
- Naletta Burr, Planner and Economic Development Consultant with Dimension IV
Description: In light of today's economic downturn, it becomes increasingly important for Wisconsin's downtowns to think about better ways to market and brand themselves. This program provides participants with an opportunity to learn about the ways in which downtowns can respond through focused branding strategies and image development. The presenters will share their own experiences working on various elements of image and branding campaigns, examine how image development and branding overlaps with marketing, public relations, and even physical design of your downtown. Successful efforts will be showcased leading to the identification of basic steps that Wisconsin communities can adopt in packaging their downtowns to provide better experiences for residents, workers and visitors to their community.
Foundational Readings:
Baltuch, Jonathan. "Brand Your City: A recipe for success."
March 25, 2004.
http://lgc.uwex.edu/Downtowns/DOC/Apr09/BrandYourCity.pdf
Muldrow, Tripp. "Creating a Brand for Downtown." A Virginia Main Street Monitor Technical Brief. Summer, 2006.
http://www.luraydowntown.com/brief.pdf
Prophet Consulting for CEOs for Cities. "Branding Your City."
March, 2006.
http://lgc.uwex.edu/Downtowns/DOC/Apr09/CEOsforCities.pdf
Facilitator's Discussion Guide: For UW-Extension hosts (requires Net ID) Click here.
Purchase Streamed Media: A videostream of this webinar is available. Purchase it from the Cooperative Extension Learning Store.
Follow-up Readings and Related Materials:
Discussion Blog: Visit our discussion blog and see what the presenters, audience, and others have to say about this and other topics in the series. Open for Q&A and comments.